Peloton

Peloton is a fitness and technology company known primarily for its high-tech stationary bicycles and subscription-based virtual workout classes. The brand provides an interactive workout platform that allows users to join live and on-demand classes, streaming cycling, running, strength, yoga, and more, led by professional instructors. Peloton’s equipment is equipped with touch screens, allowing users to track their performance metrics and participate in a connected community that fosters motivation and competition. The term "Peloton" itself can also refer broadly to a group of cyclists riding closely together in a race, maximizing aerodynamics and efficiency. However, in a contemporary context, it is mostly associated with the brand's innovative approach to home fitness.