Tržišna Analiza

Tržišna analiza, or market analysis, is a systematic process of assessing the dynamics of a market within a specific industry. It involves evaluating various factors such as market size, growth potential, customer segments, competitive landscape, and economic trends. The primary purpose of market analysis is to understand the demand for products or services, identify opportunities for growth, and mitigate risks associated with market fluctuations. It provides insights that can inform strategic decision-making in areas such as marketing, product development, and sales strategies. By analyzing competitors and market conditions, organizations can better position themselves to meet consumer needs and achieve a competitive advantage.