Marketing

Marketing is the process of promoting, selling, and distributing a product or service. It encompasses a range of activities designed to identify customer needs, create value, and build strong customer relationships. The goal of marketing is to reach potential customers, inform them about products or services, attract them to make a purchase, and ultimately foster loyalty. Key elements of marketing include understanding the target market, conducting market research, developing a marketing strategy, creating campaigns, and utilizing various channels such as advertising, social media, and public relations to communicate with consumers. Effective marketing seeks to connect with customers at the right time and place, ensuring a beneficial exchange for both the business and its clients.